Dear participants,

Welcome to the third edition of the Digital Snow Jahorina Conference!

I am extremely proud to address you as the host of this prestigious event. Looking back, I can say with great satisfaction that this is already the third year we have gathered at Jahorina to discuss the digital transformation of mountain resorts in our region, and this year we have expanded our horizons to include Asian ski centers.

Firstly, I would like to express my deep gratitude to the Government of Republika Srpska and the Ministry of Trade and Tourism for their support, as well as to the Chairman of the Supervisory Board of OC Jahorina. Their support enables us to make this conference even greater and to address even more relevant topics.

Jahorina has become the hub of all ski resorts in the region, and we are extremely pleased to be part of this growing business environment. People from different parts of the Balkans come here to exchange ideas, experiences, and create new collaboration opportunities. Our goal is for this conference to become a bridge connecting all stakeholders in the industry, and we strive to address global issues as well as topics relevant to everyone involved in the ski business.

Over the past six years, Jahorina has progressed at an incredible pace, but the level of development we witness today is truly surprising. This is the result of the dedicated work and commitment of our team, who work tirelessly to make Jahorina an even better place for all visitors, with a focus on the local community.

I can proudly say that Jahorina has become synonymous with quality, innovation, and a passion for skiing. I look forward to the exchange of knowledge and experiences during this event, and I am confident that new friendships and business opportunities will emerge as a result of our conference.

Thank you for being a part of the Digital Snow Jahorina Conference. I wish you inspiring discussions and an unforgettable experience on our beautiful mountain.

Thank you and good luck!